Experience changes how you see the problem.
Taybank Advisors provides senior counsel to executives and commercial leaders building and scaling businesses across advertising, marketing and technology.
We work with a small number of leaders on the decisions that matter most: where to grow, how to go to market, how to build the right partnerships and how to navigate an industry that rarely stands still.
Led by Andrew Kasprzycki, a 25+ year industry operator and commercial leader.
A trusted voice outside the room.
Running and scaling a company can make it surprisingly difficult to get an independent point of view.
Taybank gives leaders an experienced advisor they can call when the answer isn't obvious.
Strategy. Growth. Go-to-market. Agency partnerships. Commercial models. Organizational decisions. Important customer and partner relationships.
Sometimes you need analysis. Sometimes you need a connection.
And sometimes you need someone who's seen enough to tell you what he thinks.
That's Taybank Advisors.
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Growth & Commercial Strategy
Where should we play? What's keeping the business from scaling? What's the right commercial model? Where should leadership place its next bet?
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Agencies & Strategic Partnerships
How should we approach the agency ecosystem? Where can partnerships create leverage? How do we move from individual customer wins to scaled adoption?
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Executive Leadership Counsel
The difficult decisions that don't fit neatly into a strategy deck: organizational questions, senior hires, customer situations, partner negotiations, positioning and the occasional “Andrew, here's what's happening. What do you think?”